Cookiepolicy för Smör Marketing

We use data to drive business and make evidence-based decisions – our own website is no exception. To ensure the site functions technically, to understand how visitors interact with it, and to enable us to target relevant marketing, we use cookies and similar tracking technologies.
We believe in transparency and dislike fluff.
Here, we explain in plain English which cookies we use, why we use them, and how you can take control of them.

What is a cookie?
A cookie is a small text file saved on your computer, mobile, or tablet when you visit our website. There is no magic to it; it is a standard technology that allows the website to “remember” you and your preferences, either during your current visit (session cookies) or for future visits (persistent cookies).

Which cookies we use and why
We divide our cookies into three categories based on their purpose. You have full control over which ones you want to accept, with the exception of those that are strictly necessary.

Strictly necessary cookies (Required for functionality)
These cookies are absolutely essential for the website to function securely and correctly. They handle basic features such as page navigation, security, and remembering your cookie consent choices.
These cannot be switched off in our systems and do not store any personal information that can identify you.

Analysis and performance (So we can stop guessing)
Because we base our decisions on data, we need to know how our site is performing. These cookies help us measure traffic, see which pages are most relevant, and identify technical bottlenecks.

Examples of tools we use:
– Google Analytics.
These cookies are only placed if you give your consent.
– Marketing and retargeting (For business value)
As a commercial agency, we use strategic tracking to drive measurable marketing – just as we recommend our clients do. These third-party cookies are set by our advertising partners (e.g., LinkedIn, Meta, Google) to allow us to measure conversions (ROI) and show you relevant adverts on other platforms.
These cookies are only placed if you give your consent.
First-party and third-party cookies
First-party cookies are set directly by our website and are mostly used to ensure the site functions optimally.
Third-party cookies are set by our technical partners and providers (such as Google or Meta) for analysis and marketing, as described above.
How to manage your cookie choices
You have control over your data. You can change your mind or withdraw your consent at any time.
Via our website: You can open our cookie banner at the bottom of the screen at any time to adjust your choices or withdraw your consent for analysis and marketing cookies.
In your browser: You can configure your browser to automatically block cookies or to alert you every time a website attempts to place a cookie.

Please note that if you block strictly necessary cookies, certain parts of our site may stop working. More information on how to do this can be found in your browser’s help function.

Connection to our privacy policy
Some cookies may collect data that is classified as personal data (such as IP addresses or unique device IDs). You can read about how we handle, protect, and process your personal data in detail in our Privacy policy.

Contact
Do you have questions about our technical infrastructure, how we track data, or our cookie policy? Get in touch.
Smör Marketing Email: hei@smormarketing.com