Based on the west coast of Sweden: An agency driven by the great outdoors

Our journey began in London’s intense digital hub, where we, the founders Louice Järund and Knut Henriksen, built our careers. We spent several years at the epicentre of the global digital scene, which gave us direct contact with industry leaders, global platforms, and a constant stream of innovation.

We learned directly from the best, networked constantly, and kept pace with the city’s intense, high-energy pulse.

We chose to leave the concrete jungle for the invigorating calm of the archipelago. Today, Smör Marketing is headquartered on a farm on the west coast of Sweden.

That move was not an escape from work. It was a strategic step towards a better, sharper way of working. Integrating nature and outdoor life into our daily routine gives us the energy and focus required to solve complex problems.

It is precisely this dedication and clarity that leads directly to the best results for our clients.

Experience from the global stage

From our base on the west coast of Sweden, we work with both small and large brands and businesses across several countries, including:

Haymarket

Led crucial change management initiatives to transform the publisher’s business model.
Successfully shifted the traditional framework from a volume-driven advertising focus to a profitable strategy centred around known audiences.

TicketCo

Acted as Chief Marketing Officer for the steady-growing SaaS platform. Drove international go-to-market strategies, established a robust infrastructure for account-based marketing, and scaled commercial growth across European markets.

AKA UK

Built up and led the global performance (pizza-sized) marketing department. Managed substantial media budgets and drove commercial campaigns for leading brands within arts, culture, and entertainment across three continents.

Grunt.pro

Designed and implemented complex account-based marketing strategies for the B2B platform.
Built automated lead generation workflows and integrated advanced CRM systems to radically accelerate the company’s sales cycles.

Broad experience and targeted specialist expertise

Our professional foundation was built in London’s tech and media sector. We have shaped commercial strategies across the entire spectrum – from fast-moving start-ups and local street food entrepreneurs to large-scale events and global players such as IBM, HP, and the publishing house Haymarket Media Group.

We know what it takes to scale a business. Whether the project involved expanding SaaS platforms like TicketCo internationally, driving strategic marketing in London’s West End, or integrating e-commerce and local SEO for some of Europe’s largest garden centre chains, we have done the work from the ground up. We know what works in reality and what only sounds good in a boardroom.

Now, we leverage that experience to build strong digital infrastructure for ambitious growth companies and established mid-sized businesses. We give you access to the exact same operational frameworks that international players use, without the need for you to build large in-house teams.

Operational principles

We avoid slick presentations and agency buzzwords. Our principles are not just pretty words on a wall – they are the hard rules we navigate by in every client project. For us, it is about cutting through the noise, taking responsibility for execution, and building digital infrastructure that actually drives your business forward.

How we use AI (Our editorial transparency)
As experts in AI infrastructure, we naturally use artificial intelligence in our own day-to-day operations.

We use AI as a powerful tool for research, data analysis, ideation, and structuring content. However, we never compromise on quality or authenticity. Every piece of strategic advice, every text, and every analysis is always reviewed, quality-assured, and refined by a human expert at Smör Marketing before it is published or delivered.

We use AI to work smarter.

Radical transparency

We tell it like it is. If a strategy is not working or if the data points in the wrong direction, we flag it immediately. No fluff, no hidden agendas – just honest, straightforward recommendations.

Operational responsibility

We are not traditional advisors who hand over a PDF and walk away. We step in, build the systems, integrate the tools, and ensure that the strategic work actually gets done.

Focus

Our environment on the west coast has taught us the value of shutting out the noise. We direct our energy towards the exact actions that create measurable commercial growth for you, entirely free from unnecessary distractions.

Data-driven trust

Magkänsla räcker inte när marginalerna krymper. Vi bygger varje beslut, kampanj och AI-implementering på säker, verifierbar data som er ledningsgrupp kan lita på.

Operational leadership

We are both decision-makers and executors. When you partner with Smör Marketing, you get direct access to senior expertise that builds and leads the work on the ground, entirely free from bureaucracy.

Additional expertise and team
We strategically complement our core capabilities with carefully selected niche expertise when required, ensuring our clients always receive first-class service tailored to their specific projects.

Louice and Arya at Smör Marketing AB
Louice Järund

Founder & strategic partner

Louice leads the strategic and operational marketing work. With extensive experience from the international media sector, she builds go-to-market strategies that deliver measurable commercial growth for Nordic brands.

She frequently steps in as an interim CMO/leadership roles or strategic advisor for our clients. Her primary focus is to remove friction from marketing operations and ensure that every initiative is strictly aligned with the company’s overarching business goals.

Louice on LinkedIn

Knut Henriksen at Smör Marketing AB
Knut E. Henriksen

Founder & technical partner

Knut is the architect behind your digital infrastructure. He combines technical excellence with commercial understanding to build automated workflows and integrate secure AI transformation into your day-to-day operations.

He bridges the gap between complex raw data and boardroom decisions.
Whether it involves CRM architecture or bespoke analytics tools, he ensures that your systems work for you, not the other way around.

Knut on LinkedIn

That move was not an escape from work. It was a strategic step towards a better, sharper way of working. Integrating nature and outdoor life into our daily routine gives us the energy and focus required to solve complex problems.